HBO x Euphoria x PAPER
For the first season of HBO’s hitshow, Euphoria, I was tasked with creating four pieces of content that directed readers to watch the show, without specifically discussing it.
To do this, I took one of the social issues different characters experienced in each episode and turned them into informational explainers for PAPER’s readers.
This appealed to both our existing audience —
and to the millions of people who were already searching for these topics.